About Us

Singapore-based Phoon Huat Pte Ltd, founded in 1947, has grown into one of Singapore’s leading food suppliers. Specialising in manufacturing and supply of quality baking ingredients, tools and services for food services, consumer retail, artisan, and industrial bakeries.

Leveraging on a global network of partners, Phoon Huat brings in quality and best value ingredients from all corners of the globe. We offer one-stop consolidation services and provide solutions using new food concept innovations and have expanded our product range to include premium meats, seafood and gourmet fine foods. Phoon Huat connects ingredients and expertise to help ensure that the only limitation for Chefs and bakers is their own imagination.

Phoon Huat’s Head Quarters resides at Pandan Loop, Singapore, and spans across 25,000sqm housing office, warehousing, and ISO 22000 FSMS certified manufacturing and cold chain facilities. Six temperature zones ensure that all products remain in tip top condition. Additionally, our fleet of more than 25 integrated frozen, chilled and ambient trucks deliver products to our food service customers and 16 retail shops in Singapore.

Sustainable growth is our only acceptable business model. Our growth cannot come at the expense of people nor the environment. We strive to ensure that our products are sustainable at every stage of their life cycle. We work and collaborate closely with our suppliers, customers, academics, and other businesses to help us achieve this goal.

PHOON HUAT HISTORY


Honesty and reliability – these two traits have been the cornerstone of Phoon Huat’s success since its fledgling years as a small shop along Middle Road. Steeped in history and tradition, the company was established in 1947 by Wong Tai Fuang when he moved to Singapore from Hainan Island, China.

An entrepreneurial spirit enabled him to conceive of this business, but it was sheer hard work and a shrewd commercial sense that transformed his meagre 35 sqm shop into today’s business supplying baking ingredients. In the early days, Wong Tai Fuang made deliveries personally on his bicycle gaining trust from his customers and gradually developed the “honesty and reliability” business characteristics.

Today, the business is run by his descendants and professionals with the heart of the operations now situated at 231A Pandan Loop. The company will continue to meet the ever-changing needs of its many customers while staying true to its corporate philosophy.

MILESTONES


REDMAN BRAND HISTORY


The RedMan brand has grown beyond it’s first product, the Rose Flavoured Concentrate, to an ever-growing range of products and is now synonymous with top quality baking ingredients in Singapore. 

With over 15,000 products, the RedMan brand caters to novice bakers with easy-to-make premixes and professionals with various ingredients needed for their individual recipes. In recent years, four concept shops under RedMan by Phoon Huat have opened alongside the long standing Phoon Huat shops to offer our customers a wonderland for baking essentials.

ANNOUNCEMENTS


We are pleased to announce that we will be opening 2 new retail shops in December at Yishun10, #01-03 & Downtown East, #01-101, bringing our retail network to 18 shops in Singapore.


RedMan by Phoon Huat at Jurong East is now opened. Find us at Westgate #B1-23 today.