Honesty and reliability - these two traits have been the cornerstone of PhoonHuat's success since its fledgling years as a small shop along Middle Road . Steeped in history and tradition, the company was established in 1947 by Wong Tai Fuang when he moved to Singapore from Hainan Island, China .
An entrepreneurial spirit enabled him to conceive of this business but it was sheer hard work and shrewd commercial sense that transformed his meagre 35 sq metre shop into a profitable business supplying baking ingredients.
In the early days, Wong Tai Fuang made deliveries personally on his bicycle gaining trust from his customers and gradually developed the “honesty and reliability” business charactistics.
Today, the business is run by his descendants and professionals with the heart of the operations now situated at 231A Pandan Loop.
However, Phoon Huat's best days lie in its future. The company will continue to meet the ever changing needs of its many customers while staying true to its corporate philosophy.